Stoffel Analytics
Privacy Policy
Effective date: August 23, 2026
This policy explains how Stoffel Labs uses information when you visit the Stoffel Analytics landing page atanalytics.stoffelmpc.com. It applies to this website and its landing-page forms, not to third-party websites that we link to.
Information we collect
Depending on how you use the site, we may receive:
- Basic visit and device information: page URL, hostname, browser and device information, approximate location derived from your IP address, referring domain, language, screen information, and web performance measurements.
- Selected product-interest and heatmap events: interactions such as viewing a workflow or technical-proof section, clicking a documentation or source link, clicking an early-access call to action, and page coordinates used to produce aggregate click, movement, and scroll heatmaps. We do not enable general autocapture or session recording on this site.
- Information you submit: information you choose to provide through the early-access form. That form is hosted and processed by Tally, whose own terms and privacy policy also apply.
- Advertising measurement data: when the X pixel is configured for this deployment, X may receive page-visit, browser, device, and advertising-attribution information through its website tag. If you select Allow, LinkedIn may receive similar information through the LinkedIn Insight Tag. These tags may use cookies or similar technologies under the providers' policies.
How we use information
- To understand page reach, acquisition, content engagement, and early-access interest.
- To evaluate landing-page experiments and improve the site.
- To measure advertising and campaign performance when the X pixel or consent-gated LinkedIn Insight Tag is enabled.
- To respond to requests and manage early-access submissions.
- To protect the site, detect abuse, and maintain security and reliability.
Analytics design
PostHog and the X pixel load when the page opens unless you previously declined. The banner lets you stop future analytics and advertising measurement; declining records your choice and reloads the page without those tags. An initial pageview or related technical information may already have been sent before you make that choice. The LinkedIn Insight Tag and the Tally embed load only after you allow them, while following an early-access link can open Tally directly. The static LinkedIn image fallback is not used because it cannot respect that consent gate. PostHog runs with general autocapture and session recording disabled. Heatmap collection is enabled across this site's pages to produce aggregate click, movement, and scroll visualizations. We also send a defined set of pageview, experiment, engagement, web-vitals, and page-leave events. PostHog may process technical and approximate-location properties attached to those events. The site respects a browser Do Not Track signal when PostHog receives one. The analytics browser configuration uses local storage rather than a tracking cookie for its own persistence.
The analytics service is separate from the protected product-analytics architecture described on this page. This public landing page still uses ordinary website analytics for reach and conversion measurement; that does not mean the page is free of all tracking or that any legal obligation is automatically satisfied.
Third-party services
We use PostHog for website analytics, Tally for the early-access form, X for advertising measurement when the X pixel is enabled, and LinkedIn for advertising measurement after you select Allow. These providers may process information in accordance with their own policies and may operate infrastructure in countries other than where you live. We also link to Stoffel Labs, documentation, GitHub, and other external sites; their privacy practices are their own.
Retention and sharing
We retain information for as long as reasonably necessary for the purposes described above, subject to the retention settings and operational policies of the relevant service provider. We do not sell personal information. We limit access to people and service providers who need it for the purposes described in this policy, security, legal compliance, or a business transition.
Your choices and rights
You can use the banner's Decline control to stop future analytics and advertising measurement, decline to submit the early-access form, block or delete cookies, use browser privacy controls, or enable Do Not Track where your browser supports it. Depending on your location, you may have rights to request access, correction, deletion, restriction, portability, or objection to certain processing. To make a request, contact Stoffel Labs through stoffelmpc.com. We may need to verify your request and may retain limited information where the law permits or requires it.
Changes to this policy
We may update this policy when the site, providers, or applicable requirements change. The effective date above identifies the latest version.